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Writer's pictureAddison Cole

Meaning of Pura Vida

Hi everybody!


It's been a long time since I've last updated your fav #AddyOnAir

Since the last time you guys heard from me I have been getting some brand deals and all that sorta stuff!

In honor on ADDYONAIR 1 year anniversary, I am going to write about the first brand that I got to partner with!

(Pura Vida)

Pura Vida is a brand that sells handmade bracelets, rings, and other accessories. Their products are created by artisans in Costa Rica, and they're known for their unique and colorful designs. Pura Vida also has a strong commitment to giving back to the community, and they donate a portion of their profits to various charities!


Shop Pura Vida < (press that link) and be sure to use code [ADDYC20] for 20% off your order for new and existing members! In addition, you can use the code again and again on each order you place.

Besides being my all-time favorite bracelet brand, lets dive into the real meaning behind the phrase; pura vida.


Pura vida: The Meaning Behind Costa Rica's Iconic Phrase


Pura vida is a phrase you'll often hear in Costa Rica. It's a simple phrase that captures the essence of the country's laid-back, relaxed lifestyle. But what does it really mean?


At it's core, pura vida is a celebration of life. It's an expression of gratitude for all the good things in life, no matter how small. It's a reminder to slow down and appreciate the beauty of the world around us.


 Most commonly used to say "no problem" or "it's all good," pura vida can be used in many different ways. It can be a greeting, a farewell, a way to express enthusiasm or approval. But no matter how it's used, the underlying message is always the same: life is good, and we should enjoy it to the fullest.


For many Costa Ricans, pura vida is more than just a phrase. It's a way of life. It's an attitude that permeates every aspect of their culture. It's a reminder to live in the moment and appreciate the simple things in life.


Embracing the pura vida lifestyle can be a transformative experience. It can help you slow down, let go of stress, and appreciate the simple little things that we often take for granted. Whether you're lounging on a beach on a warm sunny day, watching the sunrise and sunset 🌇, or simply enjoying a cup of coffee with a friend; the spirit of Pura Vida will be there to guide you.


In a world that often seems chaotic and stressful, the message of pura vida is more important than ever. It's a reminder that life is beautiful, and we should be grateful for every moment we have. So the next time you're feeling overwhelmed, take a deep breath, and remember the simple, yet powerful message of pura vida.


I hope you enjoyed this blog post!

I love to hear from you guys so don't be shy and feel free to reach out via the contact form on the site!


What does pura vida mean to you?



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